We specialize in developing complete affinity and customer relationship management programs for your business.

Welcome!

Affinity Development Group (ADG) specializes in developing affinity and Customer Relationship Management programs for clients with established brands and customer bases. It’s our goal at ADG to create and nurture customer relationships through strategic products and services that are both relevant and valuable to a company’s specific audience.

ADG also offers business management, technology services, strategy and planning, outsourced business operations, including a state-of-the-art call center for both established corporations and start up companies. Our proven and innovative programs and processes have yielded successful results for industry-leading companies, including Costco, Ford, AGPA, Prudential, Aetna, and Petersen Publishing.

We help establish life-long relationships by maximizing the Customer Lifetime Value by focusing on the customer, not only the products and processes. ADG also offers business management, technology services, strategy and planning, outsourced business operations, including a state-of-the-art call center for both established corporations and start up companies.



What We Do

We help establish life-long relationships by maximizing the Customer Lifetime Value by focusing on the customer, not only the products and processes.

Our services include:

  • Program assessment
  • Strategic planning
  • Member and customer services
  • Business process and workflow development
  • Creative, copy and design services
  • Product Fulfillment
  • Acquisition, renewal and retention
  • Identifying and securing program “benefits” such as insurance, auto buying, finance, retailer, and manufacturer discounts
  • Database integration and management
  • Data mining, analysis and reporting